In the western world, yoga is a ‘growth industry’. So I am not surprised when people try to sell me yoga spin-offs…or yoga itself. In their exuberance and desire to share, they might forget that they can’t sell me what I already own. Yet I get it, and am glad they are excited enough to even try.
I’d take a pair of PF Flyers. Sometimes I do. I like them and am glad to be sold a pair. Oh, hold it…you don’t need to sell PF Flyers…they sell themselves…kinda like yoga does. They could sell me a chance to dance under the summer sky as well – but I already do.
I know a woman who is the perfect enlightenment consumer. She travels all over the world, attending classes and course and seminars on stuff like tantric massage, non-dualism, whatever seems to interest her. She buys beads and yoga classes and Esalen courses like they are going out of style. She could probably feed an entire African village on the money she spends yearly on this stuff.
Still, I’m down. It’s her money and she earned it. I might do the same if I was as monetarily ‘rich’ as she was (is). Might. I might buy me some new mala beads, or pay to go to one of those groovy juice cleanses, or take a course on manifesting the Divine through my eyes and smile. Maybe. Or maybe I’d just buy an apple or some PF Flyers.
It used to kind of freak me out how our Noble Path has become littered with billboards selling hints on how to get further down the path. Sometimes those commercial come-ons are planted right in the middle of the path. Yeah, it used to freak me out, kind of like selling sex does. I found it slightly abhorrent, a bit tawdry, and generally in poor taste.
See, the merchants trying to sell me these beads and trinkets were…merchants. When I considered their words, I also observed their eyes. Did the products they tried to sell me work for them? Were their lives visibly improved by the products they were selling? Quite often they had that same look all salesmen have, no matter what they are selling.
These days, I am quite a bit more open to what they are selling, and the fact they are selling it. After all, they have to eat too. I remain less enthusiastic about being sold something. Once again, a caveat – I get it. Selling something of real value (like yoga or associated ‘products’) is perhaps even helpful. I am quite sure I would benefit from these offerings. Yet in the end, I see the money I might spend as a new set of drums for a young drummer, or as broccoli when I most need it, or maybe a new pair of PF Flyers.
From my words above, I can see that while those merchants might be sellers, I am somewhat of a consumer; I evaluate products and their worth, look for the best buy, for the ‘most bang for my buck’ (even though I don’t want bangs and have few bucks to spend on anything superfluous). So I find when I ‘point a finger’ at merchants, I am also pointing at myself; when I look askance at those sellers, I am pointing my skepticism at myself.
Some of the people ostensibly ‘selling’ to me are merely offering products they found helpful themselves, and they have a desire to share that with others. Some work on a ‘commission’ of helpfulness, of spreading knowledge and healing. They may get some money as an epiphenomenon (sort of a residual result of their actions). They may use money to signify the exchange of energy. In those cases, unabashed mercantilism is a bit more palatable, makes quite a bit more sense.
They know I am a ‘poor’ yogi, somewhat of a renunciate…but still they try. Kundalini classes, cleanses, ecstatic dance (as if I need to be sold that, which to me is natural). They do it in good faith and with an open heart. They never ‘hard sell’…and on consideration, most of them don’t really sell at all. They simply offer, offer what is indubitably a good deal.
So where does the ‘problem’ lie…in their innocent (and perhaps ingrained) commercialism, or in my (quite possibly unreasonable) resistance to that perceived commercialism? Who knows? As an author, I can rarely give concrete answers, just ask questions…or simply state my viewpoint of the moment, allow the thought-clouds to drift away through the world, released from the expansive confines of my mind.
I wrote a blog about ‘Selling Yoga’ a few years back. Since, I may have refined my views on the subject (as I may later on this one). It’s an ongoing process, revising and refining my perspective. What seems true today may seem like horse dung tomorrow; it’s the way of the world, dontcha know? So I just blab these thoughts out in words, and later read and consider them. Sometimes it seems like someone else wrote those words, someone slightly (or totally) ridiculous. Sometimes it seems like someone fairly wise wrote them.
To paraphrase a famous quote (whose author I forget at the moment), how will I know what I think unless I say it? How can I examine what I ostensibly think unless I put it out there for later consideration and assessment? Sort of an odd logic, but somehow relevant despite that. So I say stuff, any crazy old thing that pops into my head, or piques my attention and demands my consideration. Then I regard what I have said..does it ring true? What are other valid viewpoints on this subject? Are any viewpoints or insights more valuable than another? I don’t know, but still I do it.
So here I am, about to embark on another great day, full of play and laughter, full of fun. Along the way, I may get a glimpse of enlightenment. Most likely I will not buy or rent it from others. I don’t want their brand of enlightenment, but my own (even if it is a poor facsimilie for the real thing).
Give me something, freely offered, and I will gladly accept (assuming it is worth having). Share ideas, concepts, or action that may be helpful to me, and I’m down. Try to sell me something, and I will most likely RUN. Or resist. It’s just me..being the current version of me.